Lifefood founder Tereza Havrlandova - I would not change my life.

Lifefood founder Tereza Havrlandova - I would not change my life.

01. 02. 2014

Ten years ago Tereza Havrlandová became a fan of rawfoodism overnight. „My body had clearly indicated that not all was going smoothly. My sister lent me a book on raw food. Though I am not a big fan of reading I read it quickly..." How the story of Lifefood begun and who is Tereza Havrlandová, its founder.

Fun and Fearless Terez

Ten years ago Tereza Havrlandová became a fan of “rawfoodism” overnight. “My body had clearly indicated that all was not going smoothly. My sister lent me a book about raw food. Though I am not a big fan of reading I quickly read it and immediately eliminated all cooked food and animal products from my diet. It made sense. Our bodies are made to eat plants and fruits. And why to cook it?“

Every Month Was A Nightmare

During her university days Tereza was traveling around the world and fell in love with kiteboarding, surfing with a parachute. An accident on the waves made Tereza come back home to the Czech Republic. Here, however, she could not find her favourite raw food items that she had gotten used to when she was abroad. First, she started to import them, but as she knew how to “cook” raw she decided to make her own products. This is how Lifefood was born. Tereza started to rent a small ruined abandoned bakery and with her first group of employees she started to produce the first raw bars and crackers. From the beginning she decided to make premium food and used only top quality organic ingredients. Unfortunately the company was in the red, very much in debt. Every month getting cash for the employees was a nightmare. At that time, “if I could have shut down the business and left I would have gone, but I was in debt. I just could not carry on.” She worked 16 hours a day, weekends included.

Relax With The Ocean

After two years she had a one day holiday and felt like heaven. “Luckily we got into international markets and starting to be in the black. Now I would not change my life for anything. I have about a couple hundred of employees and many dealers throughout Europe”, says the young businesswoman who also went back to kitesurfing immediately after the company’s health became better. She spends winters abroad where there is plenty of sunshine and good winds for kiteboarding. “I am on-line everyday and manage the company via skype and e-mails. At the same time I am enjoying the nice sunny weather of Brazil or the Philipines. Recently I started to take part in competitions with my kite...”

The article was published in Cosmopolitan, Czech issue, december/2013